> Something that no other LLM will ever get access to.
Why? There's no technical reason it's impossible. LLMs don't need an internet connection or persistent local storage; Apple could safely run any LLM with personal data in a sandbox denied internet access. Running Llama or Phi on my data is no less secure than Apple's own local models.
Even if Apple does thwart antitrust efforts and becomes the new exclusive offline model provider for iPhone... how does that drive sales? People predisposed to avoid Siri aren't going to be enticed by an AI-powered upgrade, unless they wanted Siri to be wrong more often. These people have access to better LLMs for free, on any device they choose. The only thing Apple can leverage against them is handling the data they store on the device they own... something Apple is very obviously afraid to attempt in markets where they're already scrutinized.
Again, besides the perennial Apple investors I do not know a single iPhone owner that cares about anything you just said.
Why? There's no technical reason it's impossible. LLMs don't need an internet connection or persistent local storage; Apple could safely run any LLM with personal data in a sandbox denied internet access. Running Llama or Phi on my data is no less secure than Apple's own local models.
Even if Apple does thwart antitrust efforts and becomes the new exclusive offline model provider for iPhone... how does that drive sales? People predisposed to avoid Siri aren't going to be enticed by an AI-powered upgrade, unless they wanted Siri to be wrong more often. These people have access to better LLMs for free, on any device they choose. The only thing Apple can leverage against them is handling the data they store on the device they own... something Apple is very obviously afraid to attempt in markets where they're already scrutinized.
Again, besides the perennial Apple investors I do not know a single iPhone owner that cares about anything you just said.