If Apple's AR headset is successful who will buy iPads and iPhones anymore?
As a company you have to be the one making yourself obsolete all the time to innovate and survive, because if you don't, then other companies will.
Fear of cannibalizing existing profitable products with new ones, is what killed Nokia, Kodak, SGI, Blackberry, Philips, etc. leaving them as husks leapfrogged by more brash competitors.
If Apple starts selling iPhones as full fledged iTunes devices, who would buy iPods anymore?
If Apple are losing a sale, they want to lose it to themselves. I'm not sure they'd be worried about being unable to extract more money from the customer, that's an area in which they seem flush with ideas (perhaps, an iPad Ultra with encrusted diamond frame?)
The iPad ultra with the diamond encrusted frame is a great idea for those grandmothers who like to use their iPads as a cutting board, because then they could flip it over and sharpen their knife.
