It’s also becoming clear that the tech isn’t really ready for primetime. It hallucinates too much. Categories like image generation have also not been able to improve beyond slop
You essentially can’t use it anything mission critical or production ready
don't get me wrong - it's an incredible tech demo, and so much of the stuff feels like magic.
The problem is that there is still a substantial gap between what looks cool and what can be put into production at any scale.
Midjourney churns out fantastic images. But for most paying customers, the goal of image generation is to create something that can be used in a financially useful way - such as an ad campaign.
Midjourney's images just don't give me that much control to create the kind of ads I exactly want. I get a poor approximation at best. Which might be fine if I'm a small business running Facebook ads with a $2,000 monthly budget. But if I'm a large brand with a reputation and creative vision to protect, Midjourney just doesn't give me the control I need.
This is the same problem across all current LLM applications. Great for small businesses, hustlers, entrepreneurs. But not enough control for the big boys to deploy it at scale.
> Midjourney's images just don't give me that much control to create the kind of ads I exactly want. I get a poor approximation at best.
It's quite paradoxical, is it not?
The genie is bottle-unbound. But, not yet controlled ...
> This is the same problem across all current LLM applications. Great for small businesses, hustlers, entrepreneurs. But not enough control for the big boys
What you posit - which may be true - does offer an interesting corollary: It would act as an "equalizer" favoring the 'small guy'?
It can be an equalizer provided its neatly tucked away underneath a more performative layer. Coding is a great example. The majority of webapps are so mediocre that AI has no problems replicating their mediocrity. Most webapps are also barely more than glorified CRUD apps - something a cutting edge AI can string together with brute force prompting.
Slap a professional looking veneer on top and no one would know you’re running spaghetti code underneath.
Where AI is visible - marketing imagery, written content, ad copy - I feel it has the opposite effect of being an “equalizer”. Its mediocrity stands out like a sore thumb and makes you, the small business owner, appear a tasteless connoisseur of slop.
You essentially can’t use it anything mission critical or production ready