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Several car insurance companies in the United States (and perhaps elsewhere) have started pushing little devices that plug into your car's OBD2 port and narc on your for speeding, hard acceleration, etc. This is different from them buying vehicle data usage from third parties, because in this case they're "buying" it directly from the source, essentially for free.

The entire junk debt collection industry.

DeleteMe is a product that was made in response to the productization of PII, so that's an interesting footnote in this conversation as well.




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