I think this is especially true in businesses where the thing you are selling is literally your ability to do good engineering. In the case of Boeing the fundamental thing customers care about is the "goodness" of the actual plane (for example the quality, the value for money, etc). In the case of Crowdstrike people wanted high quality software to protect their computers.
Yeah, good point. If you buy a carton of milk and it's gone off you shrug and go back to the store. If you're sitting in a jet plane at 30,000ft and the door goes for a walk... Twilight Zone. (And if the airline's security contractor sends a message to all the planes to turn off their engines... words fail. It's not... I can't joke about it. Too soon.)
