The methodology you describe and credit to James Webb Young aligns nicely with an amazing talk by John Cleese on Creativity. You can find the video at http://vimeo.com/18913413. He bases his talk on a Berkeley psychologist named Donald McKinnon who also did his research in the 60s. In addition to providing a great refresher for light bulb jokes he provides concrete steps to get in the creative or "open" mode. He lays out five elements needed to create the right circumstances for coming up with original and creative ideas:
1) Space - Clear your calendar of interruptions
2) Time - Set aside a specific amount of time
3) Time - classic Cleese here with time listed twice. This matches your step 3 as well where you give the subconscious time to work.
4) Confidence - Worry about making a mistake will kill creativity.
5) Humor - playfulness and curiosity are keys to unlocking ones natural creativity. The more serious the matter the more it needs a dose of humor.
I must say that teams that have fun have tended to be more creative, collaborative, innovative and productive than the ones that are serious, be they in software, school, or war zones.
Thanks for the video! The two are definitely complementary. I always clear out my schedule and dedicate time when I need to come up with ideas. It's also good to spend time every day or some times a week coming up with ideas, even if you never act on them.
The only thing not mentioned is the variability of time scale. Sometimes the idea process can take years. For example, it took Bret Victor 10 years to find his ideas about UIs. ( https://vimeo.com/36579366 ) For truly world-changing ideas, 10 years is not uncommon. Steven Johnson explains this as a "slow hunch" in his TED talk --> "Where Good Ideas Come From" ( http://www.ted.com/talks/steven_johnson_where_good_ideas_com... )
I must say that teams that have fun have tended to be more creative, collaborative, innovative and productive than the ones that are serious, be they in software, school, or war zones.