First there's a justification based on current anti-tracking system being bypassed:
> "there are enormous economic incentives for advertisers to try to bypass these countermeasures"
Then:
> We’ve been collaborating with Meta on this
Given Meta's track record with scooping up just about any personal data they can find, it's pretty obvious that this is just going to be yet another datapoint in Meta's collection.
> "there are enormous economic incentives for advertisers to try to bypass these countermeasures"
Then:
> We’ve been collaborating with Meta on this
Given Meta's track record with scooping up just about any personal data they can find, it's pretty obvious that this is just going to be yet another datapoint in Meta's collection.