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First there's a justification based on current anti-tracking system being bypassed:

> "there are enormous economic incentives for advertisers to try to bypass these countermeasures"

Then:

> We’ve been collaborating with Meta on this

Given Meta's track record with scooping up just about any personal data they can find, it's pretty obvious that this is just going to be yet another datapoint in Meta's collection.



I imagine Meta like this because most of their tracking is done behind a Facebook login anyway, and it reduces the fidelity of Google ads.




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