Price point is kind of high, no? Current 15in MBP is $1799. And before you say "look at the internals" remember that Apple is not a PC company with 8000 computers at 8000 prices... they have historically designed their product line around a few carefully selected price points.
Absolutely, price is on the higher side. I feel that they're looking to make it the "really really Pro" line. The existing MBPs (specially the 13") is used by everyone (students for e.g.), so its not really a Pro line.