People fall for the clickbait because it tells them something they want to believe. Motivated reasoning is powerful.
(And for those who don't want to believe it, they may read the article anyway because they want to debunk the claim. It's perfect clickbait, targeting potentially 100% of the audience.)
People fall for the clickbait because it tells them something they want to believe. Motivated reasoning is powerful.
(And for those who don't want to believe it, they may read the article anyway because they want to debunk the claim. It's perfect clickbait, targeting potentially 100% of the audience.)