I actually started at DevRel and quickly understood that if you swap writing blog posts for writing whitepapers and website copy, you can easily make significantly more money.
Also, better and more understood KPIs - if I made this really good solution diagram and slapped it on a one-pager that I templated, and then the AE sent it to a customer and it made a sale move 1.2x faster, that's tangible results.
And the numbers don't even have to be insane; I remember building a dashboard as a head of DevRel that was made entirely out of vanity metrics. Today, I don't even make dashboards anymore - the results of my sales collateral are simply evident by the pipeline moving forward.
Also, I'm sorry to say, but so many DevRels are primadonnas - they won't go on sales calls, but they'll go to conferences. If they don't go to a conference every month, then they're not "getting what they came here for". Demand generation is beneath them, since "I don't look at leads, I'm building a community". Bleh.
Much better to work with people - as cutthroat as they may be - who push me to create better content that drives results.
Also led me to creating my first productized service - https://syntaxcinema.dev - and that's been going very well for me recently.
Also, better and more understood KPIs - if I made this really good solution diagram and slapped it on a one-pager that I templated, and then the AE sent it to a customer and it made a sale move 1.2x faster, that's tangible results.
And the numbers don't even have to be insane; I remember building a dashboard as a head of DevRel that was made entirely out of vanity metrics. Today, I don't even make dashboards anymore - the results of my sales collateral are simply evident by the pipeline moving forward.
Also, I'm sorry to say, but so many DevRels are primadonnas - they won't go on sales calls, but they'll go to conferences. If they don't go to a conference every month, then they're not "getting what they came here for". Demand generation is beneath them, since "I don't look at leads, I'm building a community". Bleh.
Much better to work with people - as cutthroat as they may be - who push me to create better content that drives results.
Also led me to creating my first productized service - https://syntaxcinema.dev - and that's been going very well for me recently.