What, you don't like autoplay videos that overlap content and scroll with the page and have the teeniest tiniest little x to close on every single news and recipe website?
There are some sites (anything on fandom, for example) that always fill the top search results but are literally unusable on my phone unless I turn off javascript. The ratio of useful content to ads is way out of whack.
Clicks the link. Page renders long enough to re-read the title.
Then BAM! We see you are using an ad-blocker
Somehow I never get used to it and am almost always surprised.
I have the same problem when the power goes out -- I continue to try to switch things on even though power has not been restored. (this is due to ingrained habits not some sort of wishful thinking)
I'm surprised that advertisers do not have more distrust in big tech. I am deeply suspicious of the results that social media gives to advertisers, and I think the number of people who actually see the ads are much, much lower.
The article does not actually establish distrust is the cause of adblocker use. Only that both are on the rise. Correlation is not causation. People can in the same period use more adblocking because ads are increasingly pernicious.