That's why aesthetics are so critical. Logos are a big deal, but few people want to spend money on a real commercial artist, designing one.
It's probably the most important graphic that a corporation will ever have, and often looks ridiculously simple (at least, the good ones do).
I used to work for GE, and we had a whole set of binders, instructing us on the proper use of the GE "Meatball" logo.
Aesthetics also goes into things like UX design. Branding is a really holistic endeavor, and many techies don't get that, at all.
That's why aesthetics are so critical. Logos are a big deal, but few people want to spend money on a real commercial artist, designing one.
It's probably the most important graphic that a corporation will ever have, and often looks ridiculously simple (at least, the good ones do).
I used to work for GE, and we had a whole set of binders, instructing us on the proper use of the GE "Meatball" logo.
Aesthetics also goes into things like UX design. Branding is a really holistic endeavor, and many techies don't get that, at all.