On: A supermarket trip may soon look different, thanks...

[dnissley]

If you want to get specific... let's take Kroger, one of the largest grocery chains in the US.

Their typical net profit margin is in the 1-2% range.

I'd wager that in 10 years (2034) we won't see that go up substantially -- that it will not regularly be reported to be greater than 2%.

If Kroger is able to do what you're alleging is possible, what do you bet their profit margin will be at that time?

[kelseyfrog → dnissley]

I think a grocers could absolutely do the online ordering and pickup/delivery space where prices could be tailored to individual consumers and there was market dominance.

Sorry, I don't have the data to give a figure. I'd have to build the model, and have a complete transaction record dataset.