On: A supermarket trip may soon look different, thanks to electronic shelf labels

[dotcoma]

If a very wealthy person passes by our products, the price will instantly double…

Neah, I am only daydreaming.

[y42 → dotcoma]

Was it a flight booking portal, that shows higher prices to iPhone users?

yes... it's already happening...

[Sohcahtoa82 → y42]

A claim that is widely made, yet has never been proven, yet also has been echoed forever.

[vundercind → dotcoma]

Closer to how lots markets work in many parts of the world.

[erellsworth → dotcoma]

The number of very wealthy people shopping at Walmart is probably so small that developing this feature wouldn't be worth the effort.

[FerretFred → dotcoma]

Possibly not - in a future release it could also scan for expensive watches and hand jewellery as the punter reaches over to pick the product.

[pfannkuchen → dotcoma]

Easy, hire a poor person to do your shopping. Already happens!

[sul_tasto → dotcoma]

identifying customers based on gait analysis and bluetooth identification (already widely implemented) will certainly lead to individual pricing