I think Costco type models specifically more than others is incented to discourage delivery. They also seem most mission oriented regarding not introducing new costs, even for convenience. In any case, I wasn't really saying thinking delivery itself needs to change but will say that I haven't ever shopped at a Costco and I've also never heard of anything near that cost per item for delivery. It seems silly to even go through the trouble of instating a delivery option if you just want to gouge people for using it. I seems counter to what I think of as Costco's brand (I have read alot of stuff about them from a business perspective and know a ton of people that love the place, it's kind of a cult following thing).
I'm sure the free offers will go away at some point, but it's been available since the pandemic shook things up and is available to all. It's not like a Prime program type thing or a first delivery free promo. I have friends/family that have been using it for years now and never paid a cent (directly to delivery). Most retailers around me have their own pickers. Most employ drivers too, but some use the gig services on the backend as an outsourced delivery (customer wouldn't know at time of order). Pretty much all of them have gotten away from Instcart services although customers can still utilize it if they want to directly. It tends to be expensive so most people I know only use it if they need something from store that doesn't offer delivery. It's pretty rare now I think, but was pretty common pre-pandemic.
Curbside incentive is for customer is convenience. I live in a car dominant city. I think a common scenario I hear of is; can shop on device from anywhere, while taking kids to soccer or whatever, then you just quickly pick it up on the way home (it takes usually less than 5 minutes for them to bring it out). Incentive for business is that this is just expected at this point so they don't want you to shop at the competitor because they do this.
I don't think the cost has to be equal. I do like transparency though and would rather know how much I am paying above in store pricing if they are charging differently across the various channels. I don't always feel like paying extra for what I perceive as minor conveniences, and sometimes the same minor convenience could turn into a major convenience depending on many other factors (if I'm running late to something, can't find the time to go into a store for 30 minutes, kids are being fussy, etc)
I'm sure the free offers will go away at some point, but it's been available since the pandemic shook things up and is available to all. It's not like a Prime program type thing or a first delivery free promo. I have friends/family that have been using it for years now and never paid a cent (directly to delivery). Most retailers around me have their own pickers. Most employ drivers too, but some use the gig services on the backend as an outsourced delivery (customer wouldn't know at time of order). Pretty much all of them have gotten away from Instcart services although customers can still utilize it if they want to directly. It tends to be expensive so most people I know only use it if they need something from store that doesn't offer delivery. It's pretty rare now I think, but was pretty common pre-pandemic.
Curbside incentive is for customer is convenience. I live in a car dominant city. I think a common scenario I hear of is; can shop on device from anywhere, while taking kids to soccer or whatever, then you just quickly pick it up on the way home (it takes usually less than 5 minutes for them to bring it out). Incentive for business is that this is just expected at this point so they don't want you to shop at the competitor because they do this.
I don't think the cost has to be equal. I do like transparency though and would rather know how much I am paying above in store pricing if they are charging differently across the various channels. I don't always feel like paying extra for what I perceive as minor conveniences, and sometimes the same minor convenience could turn into a major convenience depending on many other factors (if I'm running late to something, can't find the time to go into a store for 30 minutes, kids are being fussy, etc)