That only makes sense if the projects are unrelated... separate budget, different engineers, managers, executives, separate marketing teams, even separate suppliers and supply chains. Obviously, they are related.
Oh course there’s going to be shared resources, just like there will be unique resources, and those could very well be redirected elsewhere in the company or let go.
There is no mention of increasing effort for a project that was already known to exist. This is like saying Apple choosing to decommission the Pro line of the iPhone is clickbait because they’re still going to be developing iPhones.
