I don't think for the small customer the wording has any significance. Is it capitalism or cronyism or you-name-it, they get shafted because that's the only criterion for a big business "success": grabbing all the money from the table for the goal of maximizing profits. All fine and nice and free in theory, but in the practice it works like this (look around). So I'm sorry I don't buy this "no true scotsman" argument, be it for capitalism or for communism or anything else. It only matters how it works in reality, and I don't like much how it works.
You know USA had capitalism in the 60s as well? That was also reality, capitalism often works really well in reality. And even USA today isn't a bad place to live, if that is a bad case of capitalism then that is a risk well worth taking.
