Selling Business Intelligence software is very complicated because you need to communicate the benefits of the application in the context of the customers business processes. And businesses frequently set up their own processes to be unique. So they sales call and data gathering is pretty much a requirement.
But if your selling something like a simple SaaS application then it doesn't require the long process, and a 30-day trial is probably better suited. Or possibly just offer trials for each vertical industry, so its pretailored to the customer.
But if your selling something like a simple SaaS application then it doesn't require the long process, and a 30-day trial is probably better suited. Or possibly just offer trials for each vertical industry, so its pretailored to the customer.