On: Engage your audience: get to the point, use story ...

[skydhash]

You’re right. But people fails often to define the characters, build the scene, and structure the plot. I’ve been reading some of the books from “Write Great Fiction” series [0] and you can apply the advices to nonfiction too.

[0]: https://www.writersdigest.com/wd-books/wgf-plot-structure