On: Engage your audience: get to the point, use story structure, force specificity

[FredPret]

For example:

Original: "Survey results"

Suggested: "Survey output indicates main root cause of churn is awareness of better value for money offering."

My suggestion depending on the context would be: "Survey: we're too expensive" or "Survey: churn due to cheaper alternatives" which will be read by 5x more people.

[andsoitis → FredPret]

> "Survey: we're too expensive" or "Survey: churn due to cheaper alternatives"

I, for one, think the specificity is worth the extra couple of words.

[FredPret → andsoitis]

It’s certainly better… if you can get people to read it

[andsoitis → FredPret]

For me the bar is… can people remember it?