Thanks for the comments in response to this everyone. To the parent comment, I think you'd change your tune if you met John. He's as legit as they come.
[Disclaimer, I'm one of the founders of Distilled - the company John works for. Brand issues very much acknowledged btw - we are thinking hard about it - trust me!]
[Disclaimer, I'm one of the founders of Distilled - the company John works for. Brand issues very much acknowledged btw - we are thinking hard about it - trust me!]