> They're calling in the first place because they don't want to make an effort to use the available tools to answer their question.
That's not correct. I NEVER call without first exhausting every available source because I despise the phone system and it's inefficiencies. Most companies may think they have resources available, but they really don't. And no, just throwing up a zendesk or equivalent "knowledge base" isn't the same as providing tools and manuals/guides/etc.
That said, there is definitely a subset of people for whom calling is step 1 (before even googling). They tend to be older and/or on the tech illiterate side. But if you design and build for the worst-case scenario, you're really screwing over your more self-help customers and even driving them away.
That's not correct. I NEVER call without first exhausting every available source because I despise the phone system and it's inefficiencies. Most companies may think they have resources available, but they really don't. And no, just throwing up a zendesk or equivalent "knowledge base" isn't the same as providing tools and manuals/guides/etc.
That said, there is definitely a subset of people for whom calling is step 1 (before even googling). They tend to be older and/or on the tech illiterate side. But if you design and build for the worst-case scenario, you're really screwing over your more self-help customers and even driving them away.