they literally organize an annual conference called "Dweb Camp" to support a community of distributed web nerds and have a partnership with Filecoin to mirror content to IPFS. They opened up a Vancouver headquarters to start acting as a mirror - they are very interested in removing themselves as a single point of failure
It's a fake brownie point scheme (i.e. cryptocurrency) to let the people who archive the most stuff decide what goes into the archive. There's also IPFS but that has absolutely no way to decide what gets archived.