The antismoking PSA that made the strongest impression on me, by far, was the one that showed a grandfather encouraging a baby to take a step. Eventually, the baby starts walking, and rushes over to the grandfather.
And through the grandfather, who fades to translucency.
It wasn't just me; that PSA made enough of a splash that it was called out on Friends.
I've tried to find that PSA in the past, but with no success. Once I asked a friend if they could find it, and the response was "Oh, I know exactly the one you're talking about. I won't help you look for it. I hate that commercial and I don't want to see it again."
I note that the second comment is "This commercial was what made my father stop smoking." It's interesting to think about the balance between disturbing the smoking audience so strongly that they stop, and disturbing the non-smoking audience so strongly that they complain about being exposed to your traumatic imagery and imperil your funding.
There have been some Oceanic anti-speeding ads that had the same effect on people, apparently. There's one where time freezes right before a collision and the person at fault apologizes for the little boy he's about to murder. There's one where the driver is talking to the ghost of his friend who died in a car crash. There's one where the grim reaper spins a roulette wheel every time a driver makes a mistake at an intersection. There was one where they rewind time, nudge the speedometer slightly lower, and resume normal time, and a fatal accident (pedestrian hit by car) turns into a bruised leg.
And through the grandfather, who fades to translucency.
It wasn't just me; that PSA made enough of a splash that it was called out on Friends.
I've tried to find that PSA in the past, but with no success. Once I asked a friend if they could find it, and the response was "Oh, I know exactly the one you're talking about. I won't help you look for it. I hate that commercial and I don't want to see it again."
Looks like it's made it onto youtube by now in glorious 240p: https://www.youtube.com/watch?v=O6pb6XxrbmE
I note that the second comment is "This commercial was what made my father stop smoking." It's interesting to think about the balance between disturbing the smoking audience so strongly that they stop, and disturbing the non-smoking audience so strongly that they complain about being exposed to your traumatic imagery and imperil your funding.