Plenty of places in the world (most/all of Europe at least) include tax in the ....

simonbarker87 39 days ago | parent | context | favorite | on: People spend more when prices end in .99 (2018)

Plenty of places in the world (most/all of Europe at least) include tax in the .99 price. If I go to the check out to buy something that is priced at £9.99, I will pay £9.99 as the 20% is already accounted for.