It's rather interesting that there is the possibility that you can't actually run a good, for profit streaming service, based on ads. The current iteration of the YouTube recommendation seems to suggest that you have to at least remove the "good" part of the equation. You're also correct in that they squeezed the ad knob, but I fear that they squeezed it to much. YouTube is unusable without ad blocking or YouTube Premium.
The cost of YouTube Music is $11 and YouTube Premium, which include Music is $14. To me that indicates that you can run YouTube for a given user for around $3 - $5 per month. Trying to watch YouTube with ads, the shear amount of ads and the length, could be a sign that ads on YouTube is almost worthless, at least they seem to struggle to get $5 per user per month.
YouTube isn't going to die at the hands of competitors anytime soon though, because the cost will deter anyone interested.
YouTube Music is just a reskinned YouTube client using the same catalog, playlists, history, likes, etc as YouTube itself. I wouldn't put much into costs based on that price.
The cost of YouTube Music is $11 and YouTube Premium, which include Music is $14. To me that indicates that you can run YouTube for a given user for around $3 - $5 per month. Trying to watch YouTube with ads, the shear amount of ads and the length, could be a sign that ads on YouTube is almost worthless, at least they seem to struggle to get $5 per user per month.
YouTube isn't going to die at the hands of competitors anytime soon though, because the cost will deter anyone interested.