We won't, because the machine results people want will be those that appeal to their biases.
https://www.nature.com/articles/d41586-019-03228-6
https://www.technologyreview.com/2020/07/17/1005396/predicti...
When you see an idea pushed/accelerated to an absurd conclusion, you might more easily see what's wrong with it.
https://en.wikipedia.org/wiki/Poe%27s_law
We won't, because the machine results people want will be those that appeal to their biases.