If you are already weary of too many screens; and you find a world with more physical objects less bleak.
It's not so much that Apple "wants to destroy everything". It's just that they care more about the digital world than the real world. This is the same intuition that makes people weary of virtual reality.
It's in the context of how the FAANG segment of the tech industry has become overbearing and is cheerfully destroying all sorts of great things in order to replace them with more tech.
It's not really about Apple specifically, but more that the ad is graphically illustrating something that already seemed to be all too true.
