On: Apple apologizes for iPad 'Crush' ad that 'missed the mark'

[hn8305823]

Wait until you see what goes on at the county landfill.

[hot_gril → hn8305823]

It happens, and maybe the ad was just CGI, but it doesn't mean I enjoy watching it. Like, the Burger King ads don't show a cow being butchered.

[wnc3141 → hot_gril]

I picked up on the context of all the human experiences we perceive as wrapped up in those items - as sorts of resiviors for human emotion and symbols of self actualization. I think a more apt analogy would be: you wouldn't host an estate sale at the site of that person's funeral.

[odyssey7 → hot_gril]

Given Apple's standards, it's impossible to imagine them crushing a piano in real-life and having it come apart on film in just the way they wanted.

[hot_gril → odyssey7]

The camera zooms in a lot on certain objects coming apart, so maybe they animated or even re-shot select parts of it, but the overall thing was real?

[steve1977 → hot_gril]

And then the burger being thrown away.

[hot_gril → steve1977]

With "old Macdonald" playing in the background, and disclaimer at the end that the cow was CGI

[itishappy → hn8305823]

I feel like I would appreciate an ad where they crushed landfill waste into an iPad.