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> I strongly disliked the ad. I also get through my days just fine.

Same here. And besides disliking the ad myself, I imagined that many other people would dislike it too. I also wondered how on earth it could have gotten the go sign within Apple. From the outside, at least, Apple looks like the epitome of a cautious, deliberate company. I would have thought there would have been plenty of stages in the approval process where it would have been shot down.




I'm quite cynical about this one. I think that they knew that this ad would produce a reaction and would generate a ton of free press. How many people only saw this ad or knew there was a new ipad generation because of this coverage? I was one of those people.

This feels like bait for online arguments. An aggravating theme that is obvious to many but also just enough deniability to have people complain about the people who react negatively to the ad. Boom. Free press.


It's still up on their YouTube channel despite this statement, so you're probably spot on.


This is a good point. It does make me question what’s happening at Apple when something like this gets all the way through.


If you watch this ad back to back with the classic "1984" Mac ad, I found it hard not to feel that Apple has become the "Big Brother" it once despised.




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