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> Reversed: How does one get through daily life _not_ feeling so strongly about things?

You didn’t reverse the question. No one is advocating not having strong feelings about anything. The correct reverse would be “how do those of you who don’t feel strongly about this ad get through daily life?”.

The answer to that is “by not entering a state of frenzied stress about every inconsequential thing and being mindful of the battles worth fighting”. There is a finite amount of things you can feel strongly for in your life, and I do think this ad is incredibly minor.

No one is going to remember or talk about this in a week, regardless of if Apple had apologised or not. If only we could’ve had all this outrage and media attention about something which truly matters and is urgent to all humans (like, say, climate change) that would’ve been swell. Now that would’ve been empathetic, shown a care about broader things, and be considerate of life.




There's plenty of outrage over climate change. It's not clear it meaningfully contributes to solving the problem.




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