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> Every single consumer is outmatched. The only winning choice is to not play at all.

If someone can't handle their social media usage, you're right that they should stay away.

But this idea that "every single consumer" can't handle it is patently false. The vast majority of social media users aren't completely sucked in to their apps and phones. The time spent on platform graph for every platform has a long tail where the addicts reside, but most people just don't get in that deep.

It can seem that way when you're surrounded by addicts or, more commonly, when your social interaction comes primarily through social media (because addicts are over-represented, obviously). However, what you're missing is all of the people who aren't engaged in social media all day every day.




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