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We have in some respects done this to ourselves. We've created a funding model such that watching ads is the primary way we pay for the content and services that we consume. Then, our desire for privacy causes us to restrict the data that websites can collect about us, leading to less targeted and therefore less valuable ads.

So now we have to watch ever more ads which are ever less valuable.

For me, I'd rather that companies had better tracking and could therefore show me fewer, more personally relevant ads. And maybe some strong laws that prevent them from sharing my data with the government.




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