Might be an economies of scale thing? If you're offering paper tickets you need the machines for them, you need to pay to maintain them, that is a minimum cost that you can't really decrease as usage drops. If one machine is servicing a million tickets, the per ticket cost is negligible; if usage drops and you're trying to split the cost among a hundred tickets, it's going to look extortionate.
Cf the guns on the Zumwalt class destroyers.