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> That's what I really think about it. The instant ads disappear, whatever replaces it, people are just going to hate it the same if not even more, specially when it comes to free stuff on the internet.

I'd guess that'd be true so long as what replaces ads is also annoying/distracting/intrusive, misleading, a security/privacy risk, gets in people's way, and/or prevents them getting to what they requested/came for. Hopefully, something intended to replace ads wouldn't be any of those things.

Ideally the ads wouldn't be replaced with anything at all. It seems unlikely that we'll go back to how things were when people published content online because they just wanted to share something cool or useful with anyone who was interested, but maybe it'll get to the point where it's easy and affordable enough that publishing a table of data, or a recipe, or a simple calculator doesn't cost a person enough to justify worrying about ads or whatever replaces them.

Here we all are on this website after all, typing up comments without demanding payment from anyone and everyone who reads what we have to say or putting flashing ad banners on them. It doesn't cost us much to do it, so we do, without any profit motive.




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