> Facebook daily active users estimate: 2.11 billion
> Facebook monthly active users estimate: 3.08 billion
> Average Family service users per day estimate: 3.16 billion
> Average Family service users per month estimate: 3.97 billion
If I'm parsing this correctly, they have around 3.16 billion DAU across all services. That's an insane number of people.
Which really makes me wonder why their social media platforms suck so much. I recently re-opened Facebook and it was a desert wasteland with a handful of people I knew years ago sharing memes. Instagram has a few more users than Facebook, but aside from catching the occasional story update from a couple people, I mostly use it to follow artist accounts. And nobody that I know is participating on Threads at all.
It seems really difficult to find anything interesting on their platforms. On Facebook I looked up groups for some of my interests, and they're either completely dead or being kept alive by occasional posts of creators sharing their latest releases.
So what are these 3 billion people even doing on Meta's platforms?
The GP comment sounds like a conspiracy theory because advertisers really care about getting their money's worth for actual, genuine impressions and click-throughs. Otherwise, it would be massive fraud.
When Facebook says "users" in claims like these, what they actually mean are accounts. This statistic includes all the multi accounts, fake accounts, spam accounts, and bot accounts. They have been getting sued over the past several years for charging advertisers when a bot or fake account engages with the advertised content.
> Facebook daily active users estimate: 2.11 billion
> Facebook monthly active users estimate: 3.08 billion
> Average Family service users per day estimate: 3.16 billion
> Average Family service users per month estimate: 3.97 billion
If I'm parsing this correctly, they have around 3.16 billion DAU across all services. That's an insane number of people.
Which really makes me wonder why their social media platforms suck so much. I recently re-opened Facebook and it was a desert wasteland with a handful of people I knew years ago sharing memes. Instagram has a few more users than Facebook, but aside from catching the occasional story update from a couple people, I mostly use it to follow artist accounts. And nobody that I know is participating on Threads at all.
It seems really difficult to find anything interesting on their platforms. On Facebook I looked up groups for some of my interests, and they're either completely dead or being kept alive by occasional posts of creators sharing their latest releases.
So what are these 3 billion people even doing on Meta's platforms?