> There are a number of regional liquors across India, but most are looked down upon as the drivel of the poor or the working class.
Definitely not these liquors from Rajasthan. I have Kesar Kasturi, Royal Jagmohan, etc. and you can tell they have some top-shelf ingredients in them like saffron, etc.
I mean, it's definitely more expensive than Saunfi or Jugni Santra, but it's still available in my ancestral village's liquor theka, and people would rather show off a Foreign liquor like Whisky instead.
The switch to heritage is definitely the right move from a branding standpoint.
Edit: it might be a brand thing too - "Kesar Kasturi" and "Somras" are generic names and based on some limited internet sleuthing, it looks like generics of these are made as well from Molasses+artifical flavoring
Definitely not these liquors from Rajasthan. I have Kesar Kasturi, Royal Jagmohan, etc. and you can tell they have some top-shelf ingredients in them like saffron, etc.
Now rum, on the other hand, is terrible.