The expectation pre-launch was in the 150K - 250K range. It revised upward based on pace of sales in launch weeks, which I think was thrown off by the number of people buying to review and return.
Market consensus went through the roof based on pace of initial sales then those numbers stuck, but some Apple numbers at the time seemed to suggest this same 400K range.
I wonder what Apple's sales expectations were for AVP.
$1B in revenue for a brand new product that's only been out for 2.5 months seems a massive success to me [0].
But then again, at Apple's scale - $1B isn't much.
https://www.proactiveinvestors.com/companies/news/1045835/ap...