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Yes, it seems like in 1985 Ticketmaster and the couple of big competitors they gobbled up (I recall there was at least one other called Bass) could justify their existence decently. The operated brick and mortar locations where you could buy tickets, as well as a call center where you could call in to buy tickets. Today though, arguably without their many tentacles like Live Nation that guarantee them a cut of everything, they have no moat at all. Oh gee, if only we could figure out how to charge credit cards, show a seat map for you to pick your seat, and print barcodes on paper / email a barcode to attendees. So yes, I would expect that relative to verticals where things require actual ingenuity or skill to do a good job, it would be easy for people who operate venues to either just roll their own ticketing systems, or contract with dozens of vendors who would compete on their value. Of course, venue owners who are not themselves part of Live Naton itself could do this today, but the gross agreements where ticketmaster inflates fees and splits them with everybody in order to gain an exclusivity contract makes this uncommon. The whole thing is so corrupt and greedy it's sickening.



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