I want to point people our way when they actually are having the problem we wolve (i.e. when they are talking about it) but haven't found a good way to do it yet.
If you don't know what keywords to use, you need to talk to more customers and listen to the words they use.
If there is no word or phrase to describe the problem your customers have, then you should start writing and blogging about the problem and give it a name.
We know what people call the probkem we solve and are actually already shaping the discussion quite a bit over here in Switzerland but now aim to increase our reach.
I have never been a big fan of Apps such as Tweetdeck or Hootsuite but might just have to go with them. I have to say though that the desk.com integration sounds intriguing. We are a Uservoice customer but this really looks very neat and helpful
How do I find people that need my product?
The answer is simple.
You can market at large and use big media advertising (TV, Radio, Newspaper, Magazines, Adwords).
Or you can contact people that seem to fit your standard customer description directly through email or snail mail.
Of the two options, the one that works best is the second one. Selling directly to people costs less money, is measurable by how many direct sales were done as a result, allows you to build a personal relationship with the customer, and is easier to do. Plus you can do it yourself.
How you approach this depends on what your company does.
Also, monitoring Twitter like this is just a waste of time. You will be seen as a spammer. Twitter is a social network. People go there to socialize. Think of it as if you went into a party and started pitching people your products. Not a good idea.
The best you can do in twitter is to try and create a following by posting things that interest them. Then, if by chance, they need something like your product, they might get in contact with you.
Twitter puts the power on the prospects and not on the marketer. This is why it is a waste of time.
Shoot me an email (is in my profile). I may be able to steer you in the right direction.
Not a very good strategy, to ruffle the ones outside your network. But I have found them even more receptive to just plain surveys than a whipped up solution.
Tracking a conversation with Symbian app, Gravity with local cache controls is best. It even controls your discussion in the :group. Including favourites, retweets..
Would love to try others, what are your expectations? Combining them as a twitter application is another positive for Gravity from http://twitter.com/janole
To clarify, my intention was not to post a question on Twitter and see what happens but to react to people that actually talk / complain / ask for help with something that we can help with i.e. someone talks about wanting pictures with their contacts and we can help.