"Apple is reaching more people in more ways than ever before, so like many companies, trade shows have become a very minor part of how Apple reaches its customers."
Translation: we no longer need our core group of supporters, we have accumulated a snowball large enough to roll itself.
I did enjoy the Macworlds. Won't be the same without them. How will products be unveiled from here on out? Just regular press releases and TV commercials?
It's possible that they'll just hold more Apple Town Hall type events, like the recent "The Spotlight Turns to Notebooks" and "Let's Rock" events. Those work just as well for the majority of the Apple fans who get their news via the press and I imagine they're far less expensive than a trade show.
I think live in-store events would work well. I'm not sure about other Apple stores, but the two I've been to both have large projection screens and seating.
Translation: we no longer need our core group of supporters, we have accumulated a snowball large enough to roll itself.
I did enjoy the Macworlds. Won't be the same without them. How will products be unveiled from here on out? Just regular press releases and TV commercials?
Think Different.