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Paralympians urge Nike to allow single shoe sales (bbc.com)
3 points by bookofjoe 47 days ago | hide | past | favorite | 3 comments



It seems like there is a business opportunity here.

Buy shoes and sell them one at a time. For shoes the store isn’t seeded with, people could sell the shoes to the shop to be resold to someone who needs a shoe for the opposite foot.


Nike should just do it. Sell them from a central website so that left or right shoes can be distributed without waste.


I've got a suspicion that there is going to be a lot of waste, regardless. There are a vast number of models, colors, and sizes. The odds that somebody else wants this specific shoe seem low.

At best, they'd need a steep discount. "You want a size 9 right Nike Pegasus in green. We will sell you that for 75% of the cost of the pair. But it turns out we have a single size 9 right Nike Pegasus in red. We'll sell you that for 50% of the pair cost."

At Nike's scale they might be able to make that work. I suspect they'll still have a lot of unsold single shoes, but they'll at least get some goodwill and positive buzz from Paralympians saying nice things about the program.




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