As if leadership did not already cut copywriters, designers, or accountants during the last rounds of "optimizations."
And as if video productions don't increasingly use ElevenLabs to replace voice actors for any digital and broadcast video, paying $5 for what would have been talent work with usage rights worth $1,200/6mo. Plus agency fees.
I think it would be really hilarious if it was decided that since those were not human created they did not receive the benefit of copyright.
Nice movie business you have there... shame if something bad were to happen to it.
Nice code you have there, yes that employee can reuse it!
Honestly, I don't see anyway to keep AI generated content from being distributed (on a worldwide basis), but perhaps it can be used to level the playing field for new players rather than building higher barriers for the entrenched "leaders".
Lead generation marketing materials that make millions with a Facebook or Google campaign don't need copyright. Most livelihood for media and creatives doesn't come from entertainment, but in the form of ephemeral "content."
Sadly, content copyright doesn't matter much to the companies that produce that.
Of course people jumped on it, but will it last? They've effectively tried to offshore a bunch of positions to a digital world, but I don't think it's going to work out like they think it will.
As if leadership did not already cut copywriters, designers, or accountants during the last rounds of "optimizations."
And as if video productions don't increasingly use ElevenLabs to replace voice actors for any digital and broadcast video, paying $5 for what would have been talent work with usage rights worth $1,200/6mo. Plus agency fees.
In the real world, it already happened.