We targeted much smaller blogs for several weeks before developing the credibility necessary to approach the larger ones. Also, when approaching the larger blogs, we approached as a company launching a product. Perhaps you should try maturing your projects a bit more before asking some of the larger blogs to cover your work. Do you have any specific projects in mind that you're trying to launch?
I'm launching gigbayes.com though it's more like a public beta/alpha at this point since I figure I'll change it a lot depending on the feedback I get.
Perhaps you're right that it doesn't look professional enough for major blogs to cover.
What is involved in "approaching them as a company"?
