I'd argue that if you are really interested, you can follow a few academics and read up on their papers etc. Of course, that's a big undertaking but it's the only alternative I can think of given the incentives for pushing shit at us
I feel like this is equivocating a bit. Scientific papers exist to put forth an argument and change minds, yes. That’s the entire point of science as an endeavor. It’s not perfect, but if we’re going to define “marketing” as “anytime someone tries to convince me of anything”, I think we’re getting a tad reductionist.