what makes us feel good is dopamine and its cousins. Repeatedly doing the same thing produces less dopamine. This is how we are hard-wired, but it's essential for our survival.
That's largely true. Still, there seems to be a difference between what we think we want and what we actually want, but we can't usually tell the difference in the moment, only in hindsight.
Eventually we find out, because we stick to what we actually want and discard what we thought we wanted.
