Am I the only one that feels buying ads on facebook isn't meant to bring in direct dollars, but rather to get people to like your brand. The benefit comes later, because you now have a group of people that liked you, and you can run countless campaigns targeting them (without having to pay facebook a penny) for the rest of eternity (or until they remove your updates from their feed).
In this sense facebook is the new newsletter, and this company just got 240 new subscribers that are local and perhaps interested in their food. If they just stopped at the targeted ads, they just gave up on a wealth of potential sales.
In this sense facebook is the new newsletter, and this company just got 240 new subscribers that are local and perhaps interested in their food. If they just stopped at the targeted ads, they just gave up on a wealth of potential sales.