> Serif can do quite well, but also in the burgeoning AI-assisted space, where Serif has zero ability to compete
I think you've hit the nail on the head. AI tools will become essential and if you haven't got the resources to compete in this area you're likely to fade into relative irrelevance.
And at a 20x multiple probably a steal for Canva too given what this deal will give them - even without raising prices / going to subscription model.
I think you've hit the nail on the head. AI tools will become essential and if you haven't got the resources to compete in this area you're likely to fade into relative irrelevance.
And at a 20x multiple probably a steal for Canva too given what this deal will give them - even without raising prices / going to subscription model.