There is I think a very interesting idea here - that an excessive "greed" for growth, if unbalanced, actually pushes the service faster time-wise over the lifecycle than it'd go if it were exploited more carefully.
This can be excessive ads, but this could be as well things like excessive features which make the service more bloated and unsuitable for the original audience.
This can be excessive ads, but this could be as well things like excessive features which make the service more bloated and unsuitable for the original audience.