Why do you say that? Granted I don't hang out with starving students, but the people I know on Facebook are quite capable of buying new cars. I don't know why you think moms aren't interested in GM cars. Around here GM trucks and cars are selling pretty well.
In any case a lot of people here, as another poster said, are confusing direct advertising with branding. I'm not in the market for a new car, but if I'm on Facebook, it's more than likely because I'm bored. If a car ad that looks good is on the page I'm on, I'm likely to click on it and look at the car. A year or two from now when I might be in the market, that make of car I keep seeing on FB is likely to be on my mind as a possible candidate.
And now that I think of it, I keep seeing brand new GM Yukons on the road and I like the way they look and they look like they are good tow vehicles. If I saw a Yukon ad on facebook, odds are I will click through.
In any case a lot of people here, as another poster said, are confusing direct advertising with branding. I'm not in the market for a new car, but if I'm on Facebook, it's more than likely because I'm bored. If a car ad that looks good is on the page I'm on, I'm likely to click on it and look at the car. A year or two from now when I might be in the market, that make of car I keep seeing on FB is likely to be on my mind as a possible candidate.
And now that I think of it, I keep seeing brand new GM Yukons on the road and I like the way they look and they look like they are good tow vehicles. If I saw a Yukon ad on facebook, odds are I will click through.